Jackals Baseball: Independent and Consistent For 17 Years
The state of New Jersey is certainly not at a loss for quality minor league baseball entertainment. Affiliated teams like the Lakewood Blue Claws and the Trenton Thunder as well as the independent...
View ArticleNew Minor League Fantasy Game Could Be A Hit…
For the most part fantasy sports…from season long to single day and micro games…are all about the stars of today, and building your roster. Every variation comes along with the same theme; do the...
View Article“Play Ball Month” Tries To Score With A New Audience…
Baseball commissioner Rob Manfred has made it clear since taking the reins that his focus, and maybe his legacy, is going to be tied to the future…namely the future players and consumers who could and...
View ArticleThousands Of Voices, Sometimes Speaking As One: The Baseball Winter Meetings…
There is nothing quite like the Baseball Winter Meetings anywhere else in sports in the world. There are global conferences like Soccerex, large gatherings like the Super Bowl and The Final Four, and...
View ArticleSports Business, Japanese American Style, Catching Up With Yoshi Okamoto…
Yoshi Okamoto is sports entrepreneur who has vast experience in both the United States and Japan. Born and raised in Japan, Yoshi is the first Japanese businessperson to work full-time in the US...
View ArticleGuest Post: Doing The “Wright” Thing In MILB…
Guest post; Rick Liebling is an independent marketing consultant with more than 15 years of sports marketing experience. You can follow him on Twitter: @RickLiebling After many successful years in...
View ArticleFrom Camden To Newark; Empty Minor Leagues Take A Hit…
The risk/reward for independent minor league baseball can be very high. Absorb all the costs, but keep all the profits with a product that can be fun, innovative and even a little but more edgy than...
View ArticleMaking The Boulders Business Anything But Rocky…
Because it is affordable family fun, Independent baseball, those leagues and teams not associated with Major League Baseball, can sometimes get a bum rap as being less than professional. However spend...
View ArticleAtlantic League Scores With Colorful Rawlings Promo…
How do you buzz up a rather mundane equipment announcement? Give it some color. Literally. That’s what the independent Atlantic League of Professional Baseball (ALPB) did last week when they took a...
View ArticleStar Wars Day and Free Comic Book Day; Easy Engagement Points For The Young...
Every team, and most brands, are on the eternal quest to get younger, more engaged fans. Get em early, and maybe you convert them for life. It’s why there has been a fascination with MMA and an...
View ArticleFather’s Day, Fans For The Cure Make For A Good Pair…
Saving lives through awareness and prevention one test at a time has been the dogged push for over twenty years for veteran MLB personality Ed Randall. A prostate cancer survivor, his “Fans For The...
View ArticleMajoring In The Minors: Some Solid Baseball Promos
With Minor League Baseball (MiLB) in action and the July 4 weekend here, colleague Tomas Silvani took a look at the 5 solid promotions of America’s pastime. Spend your summer by catching a MiLB game...
View ArticleMajoring In the Minors: Isotopes’ Groundskeeper Wins Inaugural “Stars and...
It’s all in the look. That’s why Casey Griffin, Director of Field Operations for the Albuquerque Isotopes (Albuquerque, N.M.), the Triple-A affiliate of the Colorado Rockies has been awarded the...
View ArticleLearn From Those Around You: Another Veeck Makes His Mark In Sports
If your name is Veeck, you must work in baseball right? After all that’s what your family does, from legendary grandfather/owner Bill to father of all things innovative Mike, there is no other first...
View ArticleBaseball In Oz; Learning About The Blue Sox Brand
As baseball winds down in North America, it is just getting going in Australia. The Australian Baseball League now heads into its seventh season, and the league, and the sport in general, have been...
View ArticlePeanut Butter and Baseball Hit An Entreprenurial Homer…
It may seem cold in most places, and most thoughts for sports consumers may be on the upcoming NFL Championship Games, but baseball’s Hot Stove, from the Hall of Fame announcements to team caravans to...
View ArticleThree Great Stories Told: Fatima, #FreeOak And World Records
There are so many great examples of hustle the lead to brand building, exposure and buzz: here are three for the week worth noting. Fatima And The Caps’: The value of just showing up always has its...
View ArticleCollege Baseball Opening Day Arrives; And Opportunities Remain…
It is here again with very little notice, starting on Friday the 17th and going into NBA All-Star Weekend, while both last weekend and next weekend remain open for possibilities. The official start of...
View ArticleMajoring In The Minors: Erie, Greensboro Seize The Pop Culture Moment…
We love the immediacy and the authenticity with which minor league baseball an grab the moment; and while no one has yet pulled “Make America Great” night, two minor league teams this week jumped on...
View ArticleWhiffleball, Nerf Hoops, A Game Of Catch: Sometimes The Simplest Ideas Are...
A few years ago on Sunday morning as I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talking about how the simplest of...
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